Continuous Professional Development

Continuous Professional Development

Keep your individual sales skills up to date with the APS

Customer expectations are increasing every day. Are you investing time in your professional development to sharpen your sales skills and broaden your knowledge? For too many sales professionals, the answer is, “not at the moment”.

Read more about how professional development helps you win.
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Corporate Membership

The APS works with corporate members to encourage professional excellence, ongoing learning and ethics in sales.

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Individual Membership

Build your selling skills, your reputation and your network with the APS.

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Professional Registration

Win trust with your customers, respect from your peers and stand out from the competition with our independent, professional registration.

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APS Accredited Sales Academies

Unlock the power of good selling with in-house learning supported by the APS.

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Continuous Professional Development with the APS

What is Continuous Professional Development (CPD)?

CPD makes sure your skills and knowledge keep pace with our fast-moving industry. Evidence from other professions shows that you will lose your relevance if you don’t invest at least three days each year in personal development. Three days is just 1.5% of a typical working year, but the main reasons this modest target is not being met is the lack of managerial support, the difficulty of finding good quality resources, or clarity about “what good looks like”. This is where the APS can help.

Who is CPD for?

The APS, CPD programme is for organisations that want to build a culture of self-development in their sales teams, and for individuals who want to take ownership of their learning – and be recognised for doing so. Our CPD programme is available as part of your APS Membership. Once you have completed 12 months as a member, renewed your membership and gained your professional registration, you are eligible to apply for APS Certified Sales status. This is the next step on your professional journey with the APS.

Why do we offer a CPD programme?

Until now, no CPD system existed that was truly sales-centric. Happily, the APS has changed that with a dedicated CPD programme for its members. It is easy to use, encourages salespeople to set goals, provides curated resources linked to those goals, and encourages reflective learning. It also sets an industry standard: 24 hours of CPD per year. Individuals and employers meeting this standard can use it to differentiate themselves to their customers, showing they are dedicated to being true sales professionals.

Why is CPD important?

Independent learning and continuous professional development are very important to keep us current in an agile sales environment. They allow individual salespeople to own their development and encourage a learning culture across sales organisations.

Contact us so we can recognise your hard work

We know that learning and development can take place in different ways, so to achieve Certified Sales status, you need to submit a record of the work you have completed in the last year for us to verify. This must amount to at least 24 hours in total. Upon review and acceptance your certificate and logo will be sent to you.

Examples of independent learning include:

 APS live event

 APS conference

 APS webinar

 APS reading on Client Share: research, papers, previous events and recordings

 Your company's sales training: live or web based

 Personal reading: sales books, sales research

 Wider reading to support your development

 External non-APS events

 

Contact us to learn more about Continuous Professional Development

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