Live Event: Constant Customer Centric Change (C4) – (Fellow practitioners only): Customer
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Live Event: Constant Customer Centric Change (C4) – (Fellow practitioners only): Customer

Overview: The APS believes there are many factors sales leaders need to reflect and many trends that are accelerating to impact sales, such as globalisation, technology, urbanisation and consumerisation. Laid over these megatrends are a number of issues that need reflection such as mental health and wellbeing, learning cultures, constant change and development, customer contention. All of these subjects are constantly evolving and launching the Constant Customer-Centric Change (C4) Programme.

 Export to Your Calendar 20/11/2020
When: Friday 20th November 2020
10.30-14.30
Where: Tower Bridge
Tower Bridge Road
London SE1 2UP
United Kingdom
Contact: Jennie Harnaman
+44 (0) 203 637 4940


Online registration is available until: 20/11/2020
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This Leadership Session covers the following topics:

  • True Co-creation
  • Courage & Conviction In Customer Connection

There are limited places at each of these sessions so book early to avoid disappointment.  Any questions, please contact Jennie Harnaman at jennie.harnaman@the-aps.com.

 

To view full brochure, click here



True Co-creation

The theory of gathering around a whiteboard or a piece of paper and working through the problem identification, defining the consequences of all possible reactions to the current situation, is recognised but very seldom exercised.

True co-creation may have to progress from problem identification, solution range and consequence of the consequence for those solution choices, internal customer support for sign-off and implementation.

Collective minds working to a commonly understood and appreciated goal which is solving a commonly understood and appreciated situation. There will be a need for some constructive contension along the journey as it won't be achieved with everyone agreeing. Ricks will have to be quantified, challenged and abated, perceptions queried and understood, plans created, documented and monitored.

How do you create permissions in organisations to allow people to acquire these skills, practice, fail, re-evaluate and reflect and then use again?

Courage & Conviction In Customer Connection

We have talked in many parts of the journey overview about being authentic, and sometimes being contentious in customer engagement, but the core way of building trust is to show conviction and have the courage to be real in engaging with clients.

If you put your true self out in a customer environment, you will sense quickly if you fit their personalities or whether you need other internal stakeholders to support you in connections. In this element of the 2020 APS conversation for fellows, we will bring in leaders and experts in customer connection to explore what this looks like and how to encourage it in the sales process.

It will have strong connections to humanity and innovation in self and places a value on these characteristics over technology understanding and use. We will have to tolerate individuality in the process, but it will be a wonderful experience to explore what impacts this will have.

Constant Customer-Centric Change (C4) – Full Overview

Throughout the last year, the APS has been working hard to consider how we raise the level of conversation whilst increasing the depth of debate that our fellows can have with us as an association and with each other.  

We believe that there are many factors which sales leaders need to reflect and consider and there are many trends that are accelerating to impact sales, such as globalisation, technology, urbanisation, and consumerisation. 

Laid over these megatrends are a number of other issues that need reflection such as mental health and wellbeing of sellers, learning cultures, constant change and development, customer contention. 

We believe all of these collide to a perfect storm if not considered and addressed and market leaders will address them first. We believe all of these subjects are constantly evolving and hence are launching the Constant Customer-Centric Change (C4) Programme.